| Strategic
Communications Consulting
This is a comprehensive service that covers PR resource development, marketing
goals, plans, tools, timing and related activities for corporate customers.
Shout Communications Korea provides both specific and comprehensive PR
and marketing directions for clients through consulting services, especially
regarding important strategic points that are missing from clients¡¯ end
in many cases. Shout Communications Korea builds short to long-term communications
strategies which maps out clients¡¯ business goals and management vision.
Press Release
Targeting all the media, Shout Communications Korea delivers key messages
to maximize communications effect in the market for clients¡¯ business.
Continued press releases are essential PR tools to deliver updates on
businesses and other key messages to target media and customers, thereby
building credibility and visibility.
Feature Article
Feature article includes contribution articles, by-lined articles, and
participation in the media¡¯s market survey, and technological/market trends.
Contribution articles are divided into technical, market trend, business/marketing
strategy according to the contents.
Case Study
Case studies illustrate how clients¡¯ solutions and technologies are implemented
for enterprises and what their benefits are in an objective way. Case
studies typically show all the processes and business cycles of a specific
project and ROI, providing excellent reference materials for future marketing
and sales.
Press Conference
Press conferences are designed to announce new business/marketin strategies,
and new products to the taret market. Face-to-face meeting with the media
offers lively and detailed discussion on the main subject in general,
thereby increasing the public trust about companies involved. Depending
on the aim and methods, conferences are divided into formal press conferences,
media briefings and roundtables.
Interview
Depending on the purpose, interviews are arranged with a journalist one-on-one,
or a group of reporters. Interviews deliver more detailed and in-depth
messages on significant issues to the target media.
Media Workshop
Media workshops are held to build/enhance relationship with media and
deliver messages on corporate vision/strategy, technology and market trends.
Usually, workshops take the form of a press conference being held off-site.
Under more relaxed atmosphere, journalists can look into companies from
various perspectives and angles, and company management who have no direct
contact with the media can have opportunites to mingle with the journalists
at workshops.
News Monitoring/Clipping
Every day, all the related news articles -- results, references, activities
of competitors, market and technology trends -- are monitored, analyzed
and put together as a package for clients. For this services, Shout Communications
leverages intellinget and technical tools for clients¡¯ conveniences. In
addition to daily services, all the related articles covering daily newspapers
and weekly/bi-weekly/monthly magazines are put together as a comprehensive
report each month.
Media Training
Strategic corporate PR heavily involves meeting with reporters. Media
training is an essential training program designed to provide clients¡¯
spokespersons to get equipped with required knowledge on the target media,
and how to respond to different tiers of media, and how to cope with media
crisis.
Media Relationship and Liaison
The important thing in establishing positive relations with media is to
provide value-added information to reporters in a timely manner. In addition,
consisten contacts make sure clients build up credibility among the media
circles. This program is aimed at building a group of journalists who
understand clients better from positive perspective, thereby covering
the clients better and more, which paves the way for clients to take a
stronger position in the market.
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