Currently, a growing number of companies are putting in efforts to strengthen their core competence based on specialized technology.

As new technologies and customer demands change rapidly, the role of PR and marketing aimed at realizing corporate business goal is becoming more important. However, it takes considerable time and cost for corporations to train and grow specialists in PR and marketing, which sometimes puts pressure on the development of core businesses.

Given this situation, the most recommended method is none other than outsourcing. In other words, it is highly effective for a company to outsource non-core business activities to outside experts in consideration of the cutthroat corporate environment.
Shout Communications Korea is an integrated marketing communications agency who understands both domestic and multinational corporate environment, tracking corporate needs closely and accurately. The integrated marketing, which is about to gain foothold in Korea, refers to a total marketing service that includes PR, customer DB, DM, Web-related business and various event promotions. It provides all the required services to clients, and its synergistic effect is also significant given that various marketing tools are put together with PR activities under a single frame of strategy.

To understand customer’s business objectives and set up specific goals and marketing strategies, broad range of knowledge on IT industry and in-depth understanding on technology for each client are essential. This rule is also applied to the implementation of such strategies for clients. Boasting its global network that largely covers Asia and other territories and rich experiences in marketing and PR for a number of IT clients, Shout Communications Korea is devoted to offering high-quality services to clients as a frontrunner in the integrated marketing sector in Korea.

Jessica Kim
Managing Director
Shout Communications Korea